Guardian Readers

It is becoming increasingly the case that when I hear friends and colleagues referring to something they saw on the Guardian website they do so in an apologetic manner and hushed tones.

I just can't understand why people are embarrassed at being Guardian readers. The website dictates my entire life!

It tells me what plays and exhibitions are worth seeing, the recipes I should cook, the best restaurants to eat in and even who will take me to those restaurants (Guardian Soulmates). 

Reading The Guardian is no longer merely a source of news - it has become an online life coach and I say we should embrace it! 

This video demonstrates my point perfectly:

Guardian Ad Campaign